Free · nothing gated · no course at the end
The good stuff, for free.
Checklists, teardowns, learning tracks and templates from work on real budgets. Google Ads, AI agents, AI search visibility, conversion, measurement, agency operations, hiring and outbound. Take what applies to you and ignore the rest.
- 11
- Tracks
- 65
- Lessons
- 47
- Files
- 23
- Long reads
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Follow a track
11 guided tracks, 65 lessons, 19h 8m of material. Read it, grab the file, do the exercise, tick it off.
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Grab a file
47 checklists, playbooks, blueprints and templates. Filter by topic and format.
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Long reads
23 full editions with the real numbers, including the ones that did not work.
Pick your corner of the work
Eight disciplines. Each one goes deeper by business type and by level, so a first-timer and someone running a team do not get the same thing.
Performance marketing
Google Ads, Shopping, PMax, YouTube. Where the money actually moves.
3 tracks
AI & automation
Agents, rosters, guardrails, and the parts that broke.
2 tracks
AI search visibility
Getting named when buyers ask ChatGPT, Gemini or Perplexity.
1 tracks
Conversion & pages
Product pages, advertorials, and the next-question test.
1 tracks
Measurement & data
Attribution, incrementality, holdouts, mix models, the honest numbers.
1 tracks
Agency & ops
Pricing, delivery, reporting cadence, and staying profitable.
1 tracks
Hiring & teams
Scorecards, practical tests, and who owns what.
1 tracks
Outbound & pipeline
Cold email, deliverability, sequences that get replies.
1 tracks
Where most people start
All 11 tracks →FoundationRescue an account nobody has touched
Walk into any neglected Google Ads account and know within an hour what is bleeding, what it costs a month, and what to fix first.
FoundationMake Shopping and the feed print
The Merchant Center screen nobody owns, the five disapproval patterns behind most losses, and the feed rules you can write yourself.
OperatorGet named by ChatGPT and Perplexity
The five buyer questions you have to answer on-site, the structure models can quote, and how to test what AI says about you today.
Or just take a file
All 47 →Checklist · 8 sections
The 30-Point Google Ads Profit Audit
Run this before you touch a single dollar of spend. Every point has a pass/fail threshold. Score your account in 90 minutes.
Playbook · 7 sections
POAS Over ROAS: The Profit Playbook
Stop optimizing for revenue. Start optimizing for cash in your pocket.
Playbook · 7 sections
The PMax Brand-Exclusion Playbook
Stop wasting budget on people who already know you. Exact steps to exclude brand traffic from Performance Max, split your reporting, and read the numbers correctly.
Checklist · 7 sections
The 30-Minute Merchant Center Feed Fix
Stop losing sales to disapprovals. Here is the exact process to diagnose, fix, and lock in a clean feed — in one focused session.
Checklist · 8 sections
The AI Visibility Checklist
Get your brand cited when buyers ask ChatGPT, Gemini, and Perplexity what to buy
Swipe file · 7 sections
The YouTube Ad Hook Swipe File
12+ fill-in-the-blank hooks, the 3-second retention cliff, and the exact mistakes that kill your CPV before the pitch even starts