Free · Playbook PDF
The PMax Brand-Exclusion Playbook
Stop wasting budget on people who already know you. Exact steps to exclude brand traffic from Performance Max, split your reporting, and read the numbers correctly.
What is inside
- 01Why PMax cannibalises brand by default
- 02Diagnose your brand spend before you touch anything
- 03How to set up a brand exclusion list
- 04The brand exclusion audit checklist
- 05What happens to your numbers after exclusions go live
- 06New-customer acquisition vs total conversions: how to read both
- 07Brand vs non-brand reporting split
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
Who this is for
- You buy media on Google Ads
- You lead marketing for an ecommerce brand
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A playbook pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
The PMax Brand-Exclusion Playbook
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