The learning hub · always free
Tap into everything I know.
11 tracks, 65 lessons, 19h 8m of material. Read a teardown, grab the file, do the exercise, tick it off. No sign-up, nothing locked, and no video you have to sit through.
11 tracks · 19h 8m of material · always free
FoundationPerformance marketing
Rescue an account nobody has touched
Walk into any neglected Google Ads account and know within an hour what is bleeding, what it costs a month, and what to fix first.
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FoundationPerformance marketing
Make Shopping and the feed print
The Merchant Center screen nobody owns, the five disapproval patterns behind most losses, and the feed rules you can write yourself.
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OperatorAI search visibility
Get named by ChatGPT and Perplexity
The five buyer questions you have to answer on-site, the structure models can quote, and how to test what AI says about you today.
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OperatorMeasurement & data
Prove what your ads actually did
What platform attribution can see, what a geo holdout proves, and when a mix model is worth the trouble. Enough to survive a CFO question.
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OperatorConversion & pages
Build a page that actually converts
The only section order that works, what belongs in each block, and a test that tells you what is missing before you spend on traffic.
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ArchitectAI & automation
Run delivery on agents
Fifty agents, four human decisions. The full roster, where each one stops, the security trap almost nobody in marketing talks about, and nine real failures.
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FoundationAI & automation
AI for people who buy media
What to hand an assistant, what to keep yourself, and the prompts that do the thinking before you do.
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OperatorPerformance marketing
Scale without breaking the margin
Three phases, three exit gates, the creative cadence that feeds them, and the maths that tells you whether scaling is growth or just speed.
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ArchitectAgency & ops
The economics of a lean agency
Five pricing models ranked by trust, the weekly cadence that stops churn before it starts, and a client report that fits on one screen.
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ArchitectHiring & teams
Build the growth team
What still needs a human once the systems run, how to test for it, and why the CV stopped being the filter.
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OperatorOutbound & pipeline
Outbound that gets replies
Why most cold email dies before anyone reads it, the bad-better-best rewrite, and a pipeline wired end to end.
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