Free · Blueprint PDF
Where The Answer Comes From
When an assistant recommends a product, it is weighing five kinds of source and your own website is the lightest of them. Here is the map, the weight on each, and how to get into the four you do not control.
What is inside
- 01Nobody asked Google this time
- 02The five sources, and what each one weighs
- 03Why the marketing page loses
- 04The twenty-minute audit
- 05Getting into the sources you do not control
- 06Fixing the two sources you do control
- 07What to do on Monday
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
A buyer types which crm is best for a small agency into an assistant. They get three names, a sentence each, and a recommendation. They never see a list of ten blue links, never visit a comparison site, never land on any of those three companies' homepages. The decision happened before anyone reached a website.
That is page one, unedited. The remaining 6 sections carry the thresholds, the tables and the fixes.
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A blueprint pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
Where The Answer Comes From
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