Free · Audit PDF
What They Ask Before They Buy
A product page does not need to be beautiful. It needs to answer faster than the buyer can think of the next question. Four zones, one test, twenty minutes per page.
What is inside
- 01The prettier page lost
- 02The four zones
- 03The next-question test
- 04The questions that come up on almost every page
- 05Bad, better, best on the same product
- 06How to run it across a catalogue
- 07What to do on Monday
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
A store I worked on rebuilt its product pages. New photography, new typography, the whole thing looked like a brand you would trust. Conversion rate went down 8%. The old page was ugly and it answered the sizing question above the fold. The new one moved sizing into a tab three scrolls down, because tabs looked cleaner.
That is page one, unedited. The remaining 6 sections carry the thresholds, the tables and the fixes.
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A audit pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
What They Ask Before They Buy
Get it