Free · Audit PDF
What That Hire Actually Costs
Salary is the smallest honest part of the number. The full first-year calculator, the five-decisions test, and when to hire anyway.
What is inside
- 01The first-year calculator
- 02The hire that almost always goes wrong
- 03The five-decisions test
- 04When hiring is still the right answer
- 05The order that makes this work
- 06The honest limitation
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
Who this is for
- You build internal tools
- You own the business and the P&L
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A audit pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
What That Hire Actually Costs
Get it