Free · Playbook PDF
Three Ways to Know What Your Ads Did
Attribution, holdouts and modelling answer different questions. Use the wrong one and you will confidently defund the thing that was working.
What is inside
- 01They are not competing. They answer different questions.
- 02When to use which
- 03The cheap version of each
- 04What each one flatters
- 05The order to adopt them
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
Who this is for
- You sit over growth across several channels
- You lead marketing for an ecommerce brand
- You own the business and the P&L
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A playbook pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
Three Ways to Know What Your Ads Did
Get it