Free · Framework PDF
The SaaS paid-channel truth kit
Why ecom playbooks burn SaaS budgets, and the five numbers that replace them
What is inside
- 01Section 1: The five numbers that matter pre-Series A (and the eight that do not)
- 02Section 2: Conversion windows when your buyer converts in week three, not day one
- 03Section 3: CAC payback math on one page, with the spreadsheet layout
- 04Section 4: Trial-quality scoring: catching junk signups before the platform optimizes toward them
- 05Section 5: The weekly 20-minute review cadence for a founder running paid alone
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
SaaS founders inherit ecom advice and it fails them: trial lag breaks conversion windows, LTV makes CAC lie, and blended ROAS hides the only cohort that matters. This kit rebuilds the measurement stack for a product with a 14-day trial and a 12-month payback.
That is page one, unedited. The remaining 4 sections carry the thresholds, the tables and the fixes.
Who this is for
- SaaS founders running their own ads
- First marketing hires at seed-stage SaaS
- Agencies taking their first SaaS client
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A framework pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
The SaaS paid-channel truth kit
Get it