Free · Checklist PDF
The message-match audit: ad to page in 15 checks
Where paid traffic leaks: the gap between the click and the page it lands on
What is inside
- 01Section 1: The promise trace: does the headline repeat the ad or restart the conversation (4 checks)
- 02Section 2: Proof placement: what a cold visitor must see before the first scroll (3 checks)
- 03Section 3: Price surfacing: when hiding the number costs more than showing it (3 checks)
- 04Section 4: Speed and layout on the phone the click happens on (3 checks)
- 05Section 5: The one-second test, and how to run it with five strangers for free (2 checks)
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
Most ad problems are page problems wearing an ad costume. Fifteen checks that walk the exact path a paying click takes: promise in the ad, promise on the page, proof, price, and the one-second test that predicts bounce before you spend.
That is page one, unedited. The remaining 4 sections carry the thresholds, the tables and the fixes.
Who this is for
- Store owners buying paid traffic
- Landing page builders
- Media buyers blamed for page problems
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A checklist pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
The message-match audit: ad to page in 15 checks
Get it