Free · Checklist PDF
The Lethal Trifecta
Three capabilities that are individually fine and catastrophic together. The checklist for anyone running agents against real accounts.
What is inside
- 01The three
- 02How it assembles in a marketing stack
- 03The checklist
- 04The four practical mitigations
- 05Why this is worth your attention now
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
An agent becomes genuinely dangerous when it simultaneously has access to private data, exposure to untrusted content, and a way to communicate outward. Any two are manageable. All three at once means anything that can write text into your workflow can also read your data and send it somewhere.
That is page one, unedited. The remaining 4 sections carry the thresholds, the tables and the fixes.
Who this is for
- You build with AI and automation
- You own the business and the P&L
- You run an agency
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A checklist pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
The Lethal Trifecta
Get it