Free · Template PDF
The kept map
Trace one dollar from money in to money kept, and give every leak an owner
What is inside
- 01Section 1: Drawing the map: seven stations, real numbers, one hour
- 02Section 2: The leak checklist per station: fees, shipping, returns, ad waste, COGS
- 03Section 3: Giving every drip an owner and a review date
- 04Section 4: The kept number as the operating metric
- 05Section 5: Rerunning the map quarterly without turning it into a project
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
The one-whiteboard exercise that turns a revenue number into a kept number: the seven stations between money in and money kept, the leak checklist per station, and the ownership column that makes the map a management tool instead of a drawing.
That is page one, unedited. The remaining 4 sections carry the thresholds, the tables and the fixes.
Who this is for
- Business owners who quote revenue but not margin
- Operators inheriting a P&L
- Freelancers and agencies pricing their own work
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A template pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
The kept map
Get it