Free · Blueprint PDF
The Data Layer, Mapped
How six platforms end up in one dashboard nobody updates by hand, and the access rules that keep it safe.
What is inside
- 01The problem worth solving
- 02The three zones
- 03The definitions that have to be agreed first
- 04The build order
- 05The four rules that keep it safe
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
Nobody needs another dashboard. What people need is to stop answering the same question by opening four platforms and reconciling three definitions of a sale. The value is not visualisation, it is one agreed number.
That is page one, unedited. The remaining 4 sections carry the thresholds, the tables and the fixes.
Who this is for
- You build with AI and automation
- You run a lean stack on your own
- You sit over growth across several channels
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A blueprint pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
The Data Layer, Mapped
Get it