Free · Framework PDF
The agency owner's buyback ladder
Five rungs from delivering everything yourself to running delivery on Claude

What is inside
- 01Section 1: Rung one, capture: write down what you do while you do it
- 02Section 2: Rung two, checklists a smart stranger could run on day one
- 03Section 3: Rung three, the checklist becomes scheduled software
- 04Section 4: Rung four, review flags instead of work
- 05Section 5: Rung five, the operator layer, and the honest twelve-month timeline
Look inside first
Real pages from the file. No blurred teaser, no locked preview.



How it opens
Five rungs, priced straight: capture, checklists, software, flags, the operator layer. What each rung feels like, the real timeline, and the trap that keeps people stuck on each one.
That is page one, unedited. The remaining 4 sections carry the thresholds, the tables and the fixes.
Who this is for
- Service founders on the treadmill
- Agency owners scaling past themselves
- Operators inheriting a founder-shaped business
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A framework pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
The agency owner's buyback ladder
Get it
