Free · Diagnostic PDF
Ten questions that find $10K of wasted ad spend
The no-access diagnostic I run before touching a single setting
What is inside
- 01Section 1: The margin questions: targets, breakeven, and the row that decides everything
- 02Section 2: The waste questions: zero-purchase queries, dead placements, wrong geographies
- 03Section 3: The feed questions: what is live, what is silent, and since when
- 04Section 4: The decision questions: who may say yes, and what waits for you
- 05Section 5: Scoring: what your ten answers say about the next ninety days
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
Ten questions that have found five figures in every business I have run them on, from $30K to $2.5M a month. Each question comes with where to look, what number counts as a leak, and what to do inside an hour of finding it.
That is page one, unedited. The remaining 4 sections carry the thresholds, the tables and the fixes.
Who this is for
- Business owners who want the leak found first
- Operators auditing a new client
- Anyone pre-agency and suspicious
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A diagnostic pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
Ten questions that find $10K of wasted ad spend
Get it