Free · Swipe File PDF
Six Things Everyone Repeats
Six pieces of received wisdom that were true once, with what actually replaced each one.
What is inside
- 01Myth 1: a good account has a tight structure
- 02Myth 2: broad match is dangerous
- 03Myth 3: more ad groups gives you more control
- 04Myth 4: ROAS is the number that matters
- 05Myth 5: you need more traffic
- 06Myth 6: the account needs daily attention
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
True when match types were literal and every keyword needed its own container. Structure was how you controlled which query hit which bid.
That is page one, unedited. The remaining 5 sections carry the thresholds, the tables and the fixes.
Who this is for
- You buy media on Google Ads
- You own the business and the P&L
- You are building toward this work
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A swipe file pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
Six Things Everyone Repeats
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