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Nine Things the Agents Got Wrong

Every real failure from running automation on live ad accounts, what caused it, and the rule that now prevents it.

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First page of Nine Things the Agents Got Wrong

What is inside

  1. 01Why publish the failures
  2. 02The nine
  3. 03The pattern across all nine
  4. 04The two that were not context
  5. 05What none of them were

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Page 1 of Nine Things the Agents Got WrongPage 2 of Nine Things the Agents Got WrongPage 3 of Nine Things the Agents Got Wrong

How it opens

Every write-up about agents on live accounts describes the wins. The failures are where the rules come from, and the rules are the actual product. All nine below happened. None of them were catastrophic, because of where the boundaries sat, which is the point.

That is page one, unedited. The remaining 4 sections carry the thresholds, the tables and the fixes.

Who this is for

  • You build with AI and automation
  • You run an agency
  • You own the business and the P&L

Where this came from

Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.

100+
Ecommerce accounts run
$300k–$2.5M
Monthly spend managed
$0
Price of everything here

Questions

What does it cost?

Nothing. There is no paid tier behind it and no call to book at the end.

What format is it?

A swipe file pdf you can download and keep. It opens on a phone.

What happens to my email address?

It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.

Do I need to be running Google Ads already?

No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.

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What do you want more of?

No spam. Unsubscribe whenever. I write, I do not sell your address.

Nine Things the Agents Got Wrong

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