Free · Checklist PDF
Land In The Inbox First
Copy cannot save an email nobody sees. Eight checks, the exact DNS records, the fourteen-day warmup, and the ramp schedule that keeps a domain alive past month two.
What is inside
- 01The copy was never the problem
- 02The eight checks, in order
- 03The DNS records, exactly
- 04Domain and mailbox maths
- 05The fourteen-day warmup and the ramp after it
- 06The health check, every Monday morning, in this order
- 07What to do on Monday
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
Someone shows me a campaign doing 0.4% reply rate and asks me to rewrite the copy. Nine times out of ten I do not read the copy at all. I check where the emails landed. On one Ad-Lab audit the campaign had a 61% open rate showing in the dashboard and almost no replies, which is the signature of open tracking firing on spam filters rather than humans. We turned tracking off, rebuilt the domains, and the same copy produced replies within eleven days.
That is page one, unedited. The remaining 6 sections carry the thresholds, the tables and the fixes.
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A checklist pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
Land In The Inbox First
Get it