Free · Playbook PDF
Hire for the Half That Is Left
When automation removes the repeatable half of a role, what remains is a different job with a different hiring profile.
What is inside
- 01The half that goes
- 02What that does to the hiring profile
- 03What to actually screen for
- 04The interview that works
- 05What to pay
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
Automation does not remove roles evenly. It removes the repeatable, decidable half of a role and leaves the judgement half untouched. The mistake is treating what remains as the same job with fewer hours.
That is page one, unedited. The remaining 4 sections carry the thresholds, the tables and the fixes.
Who this is for
- You hire for growth roles
- You run an agency
- You own the business and the P&L
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A playbook pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
Hire for the Half That Is Left
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