Free · Template PDF
The 40 rules that run 100+ ad accounts
The WHEN, THEN, NEVER template that takes repeat decisions off an operator's desk
What is inside
- 01Section 1: The rule shape: WHEN, THEN, NEVER, with the line that lets you sleep
- 02Section 2: Money rules: refunds, discounts, approvals, auto-renewals
- 03Section 3: Client and delivery rules: escalation, scope, silence, deadlines
- 04Section 4: The tally method: finding YOUR forty in five working days
- 05Section 5: The two failure modes: automating an unmade decision, deleting the check too soon
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
The exact rule shape (WHEN, THEN, NEVER), the five categories forty real rules sorted into, worked examples in each, and the two tests that tell you a rule is real: a number in it, and a stranger can run it.
That is page one, unedited. The remaining 4 sections carry the thresholds, the tables and the fixes.
Who this is for
- Founders who decide everything themselves
- Operators making their first hire
- Anyone whose inbox is a decision queue
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A template pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
The 40 rules that run 100+ ad accounts
Get it