Free · Template PDF
Find The Money You Already Made
A thin margin is never one leak. It is forty, each one too small to schedule. The calculator, the audit and the price test.

What is inside
- 01Why margin is hard to fix
- 02The landed cost walkthrough
- 03The price test, exactly how to run it
- 04The monthly cost review
- 05The three numbers that actually move it
- 06What I got wrong for two years
- 07Three things to do this week
Look inside first
Real pages from the file. No blurred teaser, no locked preview.



How it opens
If a thin margin were one big leak you would have found it already. You are not careless and you look at your numbers. It is forty small ones, each individually too minor to justify an afternoon, which is exactly why every one of them survives year after year.
That is page one, unedited. The remaining 6 sections carry the thresholds, the tables and the fixes.
Who this is for
- You build internal tools
- You own a DTC or ecommerce brand
- You own the business and the P&L
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A template pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
Find The Money You Already Made
Get it
