Free · Swipe file PDF
Bad, better, best cold email
Three emails to the same kind of store: one gets deleted, one gets a maybe, one gets a reply. The line-by-line reasons why, the system that finds one provable fact without a human opening every store, and the four-touch sequence built around it.
What is inside
- 01The one variable that moves reply rate
- 02Email one: bad
- 03Email two: better
- 04Email three: best
- 05What makes a fact checkable
- 06Where the fact comes from
- 07The system that finds it at scale
- 0810 subject lines that follow the rule
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
Three emails went out this week to three ecommerce stores that sell the same kind of product. Same length, same signature block, same call to action at the bottom. One got deleted without a reply. One got a polite 'maybe next quarter.' One got a reply in under an hour, from the founder, not an assistant.
That is page one, unedited. The remaining 7 sections carry the thresholds, the tables and the fixes.
Who this is for
- You run outbound
- You run an agency
- You are building toward this work
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A swipe file pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
Bad, better, best cold email
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