I buy media, and I rebuilt how the work gets done.

I run paid media on more than 100 ecommerce accounts, spending somewhere between $300k and $2.5M a month depending on the season. Google Ads mostly. Shopping, Performance Max, YouTube, and the Merchant Center feed underneath all of it.

A while back the admin was eating the work. So I rebuilt the delivery around AI agents. Auditing, reporting, feed diagnosis, creative production, the outbound. Not a pilot and not a demo, the actual thing that runs the accounts every day.

I am not an engineer. I never have been. That is the part worth paying attention to, because it means the leverage does not need an engineering team behind it.

This site is where I write it down. What worked, what the numbers actually were, and the things I got wrong on the way. The playbooks are free and there is no course.