Free · Checklist PDF
50 Checks Before You Touch a Budget
The pre-flight list run across 100+ Google Ads accounts spending $300k-$2.5M a month, before one dollar moves up or down.
What is inside
- 01Tier 1: Tracking truth
- 02Tier 2: Brand split
- 03Tier 3: Feed
- 04Tier 4: Bidding
- 05Tier 5: Budget
- 06Tier 6: Creative
- 07Tier 7: Landing
- 08Tier 8: Hygiene
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
Who this is for
- You buy media on Google Ads
- You lead delivery for a team
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A checklist pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
50 Checks Before You Touch a Budget
Get it