Free · Playbook PDF
10 Skills That Move an Account
The exact bid math and account checks we run across 100+ ecommerce accounts spending $300k to $2.5M a month. Run the same list on yours this week.
What is inside
- 01All ten, before we go deep
- 021. Margin-based bid targets: one blended number, two different products
- 032. Conversion tracking accuracy: the target is only as good as the number it's chasing
- 043. Search term waste removal: the leak nobody schedules time for
- 054. Marginal budget reallocation: moving money to where it still converts
- 065. Feed attribute structuring: Google can't bid on a product it can't read
- 076. Seasonal pre-adjustment: fixing it after the spike is a week too late
- 08The weekly read: the habit that keeps the other nine from sliding back
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
Every account we inherit from another agency breaks in the same handful of places, over and over. Nothing exotic. No secret setting only insiders know. The same ten gaps, in some mix, every time. Run down the list and mark which column fits your account, row by row.
That is page one, unedited. The remaining 7 sections carry the thresholds, the tables and the fixes.
Who this is for
- You buy media on Google Ads
- You are building toward this work
- You lead delivery for a team
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A playbook pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
10 Skills That Move an Account
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